Who Is Axe & Sledge?
At Axe & Sledge, we design sports nutrition products with a purpose—specifically for those who give their all, every single day. Every supplement we create is formulated with effective doses of scientifically validated ingredients, ensuring both safety and results.
Our core values of quality, transparency, and innovation shine through in everything we do. Each product features fully transparent labels and incorporates patented ingredients to deliver maximum performance. Plus, our unique, mouthwatering flavors are guaranteed to satisfy your cravings and keep you coming back for more.
While our unmatched range of supplements draws customers in, it’s our dedication to building a supportive community that keeps them with us for the long haul. Axe & Sledge is more than a brand—it’s a lifestyle. We’re committed to helping you achieve your health and fitness goals, whatever they may be.
Whether you're a bodybuilder, strongman, powerlifter, or someone who simply wants to look and feel their best, the Axe & Sledge community is here for you. From expert advice on training and nutrition to unwavering motivation, we’re your partners in progress.
When you choose Axe & Sledge, you're not just buying supplements—you’re joining a community of hardworking individuals who share your drive and determination. Thank you for trusting us to support your journey. We’ll keep delivering the best products because that’s exactly what you deserve.
How Axe & Sledge Started
Axe & Sledge Supplements was founded in 2018 by IFBB Pro Seth Feroce and Bobby Dautrich. Before launching the brand, Seth and Bobby collaborated on All American Roughneck, a limited-release apparel company that celebrated hard work and grit.
In June 2018, Axe & Sledge made its debut with just four core products: Demo Day, Ignition Switch, Double Time, and Hydraulic. By 2024, the brand had far surpassed expectations, evolving into a powerhouse in the sports nutrition industry.
Today, Axe & Sledge offers a diverse lineup of over 28 supplements, with several proudly bearing Informed-Sport Certification for quality and safety. We’ve also partnered with iconic brands like ICEE®, Dippin’ Dots®, and Warner Brothers’ ELF® to create industry-exclusive, unforgettable flavors.
Our reach now extends to major U.S. retailers like Vitamin Shoppe, Natural Body Inc, Nutrition Faktory, Rock’s Discount, and more, as well as distributors worldwide. Despite this growth, our mission remains simple: to provide high-quality supplements that empower people everywhere to achieve their health and fitness goals.
Axe & Sledge is just getting started, and we can’t wait to continue raising the bar in sports nutrition for our hardworking community.
What are the Values of Axe & Sledge
Values are extremely important to us, it’s what Axe & Sledge Supplements was built on. No matter what the future holds, the following values will continue to guide the way we operate our businesses.
Here are our core values:
- Pride
- Loyalty
- Integrity
- Hard Work
- Community
- Freedom
