Nurri Protein Shakes Vs Fairlife Protein Drinks: Costco Faceoff

Yesterday I went to Costco looking for these amazing new Nurri protein ready to drinks. I had previously had one given to me by an associate of mine and absolutely loved it. I had previously been hooked on Fairlife protein drinks, but they started to become harder and harder to find, and eventually I gave up on these RTDs all together. After all, a  whey protein powder is higher quality protein...that anything you will find in these RTDs. But...these taste so damn good!

My Trip to Costco

So arriving in Costco after my workout yesterday, I headed straight for the protein RTD section. There I found Fairlife (suprisingly), Orgain (terrible!), MuscleMilk, and finally Nurri. With only four cases left of the Nurri, I quickly loaded up two into my cart. That along with some of those delicious street tacos, that's all I needed this trip.

While waiting in the extra long self checkout line, I had one gentleman (you could tell he lifts) ask me about them. He mentioned that he had always drank the Fairlife and had recently saw these at Costco. He didn't know that these had gone viral and that everyone was buying them up.

He asked me how I liked them compared to the Fairlife. I thought for a minute. Eventually I told him that the Nurri protein drinks were not better or worse than Fairlife, just different. They are a good switch if you are looking to try something different, but with the same macros as Fairlife. He liked that response and quickly ran over to pick up one of the remaining cases of Nurri.

The Difference

Now I know "different" isn't something you want to hear. The macros are almost identical. The biggest difference for me was with the consistency. Fairlife is much more like regular chocolate milk. My associates thinks they have an aftertaste, but I never noticed anything. While the Nurri is more milkshake like, which I actually enjoy...especially at only 150 calories.

So should you make the change? I would say at least try them. At $19.99 for 12 cans, it is not going to break the bank. It comes out to be $1.66 per can. No terrible, though a good powdered protein powder will be a lot less per serving.

The big question is if you will be able to find it. I know in the suburbs of Chicago like the Naperville area, the selection is limited. I would expect it to be harder to find as more people hear about. So happy hunting!

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Author

Jeff has been in the fitness and supplement industry for almost 20 years. He is an avid bodybuilder and helps others with lifting techniques, as well as the best vitamins and supplements they should take for the goals they have. You can find him on LinkedIn and Youtube.

Jeff Moriarty