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Ingredients: Active ingredient: Potassium nitrate (tooth desensitizer) 5.0%Inactive ingredients: Sorbitol, glycerin, sodium bicarbonate, kaolin usp, carboxymethyl cellulose, sodium cocoyl glutamate, sodium lauryl sarcosinate, xylitol, stevia extract, grapefruit seed extract, aloe barbadensis leaf juice, purified water, hydrated silica, menthol, spearmint oil, sodium ascorbate, calcium ascorbate, boron citrate, zinc citrate. Free Of Alcohol, fluoride, artificial sweeteners, sodium lauryl sulfate, animal ingredients, cruelty and animal testing, propylene glycol, parabens or other artificial preservatives, colors and flavors. Directions Adults and children 12 years and over: Apply at least a 1 inch strip of toothpaste onto a soft bristle toothbrush. Brush teeth thoroughly at least one minute twice a day (morning and evening) or as recommended by your doctor or dentist. Make sure to brush all sensitive areas of the teeth. Children under under 12 years: Ask a doctor or dentist. Warnings When using this product do not use for more than 4 weeks unless recommended by a doctor or dentist. Stop use and ask a doctor or dentist if the problem continues or gets worse. Sensitive teeth may indicate a serious problem requiring prompt care.If more than normal brushing amounts is accidentally swallowed, get medical help or contact a poison control center right away. Disclaimer These statements have not been evaluated by the FDA. These products are not intended to diagnose, treat, cure, or prevent any disease.